Say ‘Hi’ to Highrise
March 22nd, 2007
37 Signals is a company with an impressive track record amongst the web-savvy communities. Like Apple they have a knack for making the complex appear simple and easy to use. Their particular market is in the project planning/organisational tools area - an increasingly popular subject in today’s ‘always-on’ world.
Another similarity with Apple is the cult following they inspire for their product portfolio: Basecamp, Campfire, Backpack and Writeboards - all easy to access (and pay for) web-hosted applications. This week saw the launch of their latest service: Highrise.
Highrise is described on their site as a ‘CRM-ish’ application utilising ‘just-enough’ functionality to allow you to get things done without drowning in a welter of software bloat.
I already signed up for the free trial and so far there’s a lot to like about Highrise, in particular the way the data can flow out from site activity via RSS feeds and into your workflow by way of a clever email inbox system.
I can see Highrise becoming as essential to my working day as Basecamp has already become. If you’re in the market for a fresh look at how you manage your customer relations (and even if you aren’t) its well worth taking a look.
I am a professional graphic designer with over twenty years
experience in the advertising industry.
I'm now running my own freelance creative
company designing print and digital publishing solutions. My services include
creative concepts, production and project management, from initial brief
right through to delivery.